Avvio

Avvio — North American Expansion Strategy

Avvio’s expansion into North America required more than market entry — it required building credibility, industry presence and commercial momentum within a highly competitive hospitality technology sector. Known for developing allora.ai, the world’s first AI-powered hotel booking engine designed to increase direct bookings, the business needed a strategy capable of accelerating awareness and creating meaningful opportunities with the right audiences.

Working alongside sales and leadership teams, I helped shape and execute the North American expansion strategy, identifying the partnerships, platforms and market opportunities that would support both immediate traction and long-term growth.

The approach focused on building relationships across hotel groups, trade organizations and industry partners, while using strategic industry events as a mechanism for visibility and business development. Opportunities including HX New York, Independent Hotel Show and AHC Manchester were used to strengthen industry positioning, increase exposure to decision-makers and support pipeline growth.

Alongside partnership strategy, I led alignment across messaging, campaign direction and localized marketing activity to ensure the brand entered the market with consistency and relevance. Working across external partners, PR activity and digital campaigns, I helped create a connected expansion strategy that supported both brand visibility and commercial objectives.

Within four months, Avvio successfully launched its Los Angeles sales office, while marketing operations and campaign activity continued to be directed from London to maintain alignment across markets.

Impact
• Supported the successful launch of North American operations within four months
• Increased industry visibility through strategic partnerships and event positioning
• Strengthened partnership opportunities and commercial pipeline growth
• Established a scalable foundation for continued international expansion