Rafat & Jaiye collections

The luxury lingerie brand, built on skin tone underwear, was venturing into colour with their signature nude tones! The brief outlined the campaign was to be fun, striking and highlight the bright/soft colours.

Rafat was intended to embody softness, femininity, but also be vivid, with a classic feel akin to a Renaissance painting.
Jaiye was all about being fun, flirty, and bold, speaking for itself as a statement.