Nude Love

The Nude Love campaign served as the dual-purpose launch for Nubian Skin's latest collection and the designated Valentine's Campaign for 2021. As Valentine's Day holds substantial significance as one of the top two holidays for a lingerie company, this campaign was strategically designed to captivate, engage, and celebrate love.
As the Head of Marketing, I provided creative leadership throughout the entire campaign, ensuring a cohesive and impactful execution.
The campaign included both a short film/Ad and photoshoot.

Creative Vision:
I aimed to portray various manifestations of love, mirroring the multifaceted reality of Valentine's Day. The content seamlessly captures expressions of self-love, platonic connections, and romantic relationships. Remaining steadfast to Nubian Skin's brand narrative and core values, I opted to exemplify the concept of 'Black Love,' incorporating intimate moments like shared hair care routines. This specific form of intimacy was strategically chosen to resonate with our target audience.

Result:
Prioritising inclusivity and diversity, I intentionally focused on a plus size darker skinned male to be the main love interest as—a departure from the conventional choices prevalent in advertising at that time. This choice had been noted by the audience and praised in Instagram comments as there was another featured model who would’ve been the popular and ‘obvious’ choice.

This meticulous attention to detail, coupled with a clear understanding of the brand's existing and target audience, played a pivotal role in the campaign's success on social media and in email marketing.