Nude Love

The Nude Love campaign served as both the launch of Nubian Skin’s latest collection and the brand’s 2021 Valentine’s campaign — one of the company’s most commercially important seasonal moments.

Role

Led creative direction across campaign concept, visual storytelling and rollout.

Approach

The campaign was designed to explore multiple expressions of love beyond traditional romantic narratives, incorporating themes of self-love, intimacy, friendship and connection in a way that felt authentic to the brand and its audience.

Creative direction centered on portraying Black love and intimacy through familiar, everyday moments rather than overly staged representations. The focus was on creating work that felt emotionally recognizable and culturally grounded, allowing the audience to see themselves reflected naturally within the campaign.

Casting played a significant role in the campaign direction. Rather than relying on more conventional beauty standards often seen in lingerie advertising at the time, the campaign intentionally centered broader representation, helping the work feel more distinctive, relevant and aligned with the brand’s audience.

Execution

Directed campaign rollout across photography, film, social and email marketing, ensuring consistency in tone, storytelling and audience experience across all touchpoints.

Impact

The campaign drove strong engagement across social and email channels, with audience response reflecting a clear connection to the authenticity and representation within the creative. Casting choices in particular generated positive audience conversation and reinforced Nubian Skin’s positioning as a brand that approached representation with greater depth and intentionality.