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Creative Portfolio

Creatively led.
Results driven.
London-based Digital Marketing expert who grows brands.
I guarantee results across three key business areas: brand strategy, digital marketing, and creative content.

Featured Projects

The luxury lingerie brand, built on skin tone underwear, was venturing into colour with their signature nude tones! The brief outlined the campaign was to be fun, striking and highlight the bright/soft colours.

Rafat was intended to embody softness, femininity, but also be vivid, with a classic feel akin to a Renaissance painting.
Jaiye was all about being fun, flirty, and bold, speaking for itself as a statement.

a woman in braids sits next to a man with tattoos

Nude Love

The Nude Love campaign served as the dual-purpose launch for Nubian Skin's latest collection and the designated Valentine's Campaign for 2021. As Valentine's Day holds substantial significance as one of the top two holidays for a lingerie company, this campaign was strategically designed to captivate, engage, and celebrate love.
As the Head of Marketing, I provided creative leadership throughout the entire campaign, ensuring a cohesive and impactful execution.
The campaign included both a short film/Ad and photoshoot.

Creative Vision:
I aimed to portray various manifestations of love, mirroring the multifaceted reality of Valentine's Day. The content seamlessly captures expressions of self-love, platonic connections, and romantic relationships. Remaining steadfast to Nubian Skin's brand narrative and core values, I opted to exemplify the concept of 'Black Love,' incorporating intimate moments like shared hair care routines. This specific form of intimacy was strategically chosen to resonate with our target audience.

Result:
Prioritising inclusivity and diversity, I intentionally focused on a plus size darker skinned male to be the main love interest as—a departure from the conventional choices prevalent in advertising at that time. This choice had been noted by the audience and praised in Instagram comments as there was another featured model who would’ve been the popular and ‘obvious’ choice.

This meticulous attention to detail, coupled with a clear understanding of the brand's existing and target audience, played a pivotal role in the campaign's success on social media and in email marketing.

Ms Ambrose Home

The brand was in need of striking, professional imagery to elevate its presence. As a small business, its initial setup primarily featured basic product images that lacked the polish and creativity necessary to captivate a wider audience. These images, functional but uninspiring, did not fully convey the brand’s potential or resonate with its target market.

I aimed to transform these generic product listings into carefully curated snapshots that brought the products to life. Each image was designed to evoke a sense of realism, helping the audience envision MAH items as a natural part of their own homes. This approach moved away from perfectionism, instead embracing the charm of lived-in spaces and authentic usage.

To achieve this, I created visuals that showcased each product's versatility, incorporating everyday items like jars filled with lemons, rice, or cereal—staples of the target audience’s lifestyle. Thoughtfully styled setups, such as lit candles in candleholders paired with complementary decor, replaced the generic standalone product shots. These vibrant and curated images enriched the brand's identity, transforming the online shopping experience into something more engaging and visually appealing. The result was a seamless blend of artistry and functionality, inspiring customers and elevating the brand's overall impact.

Chanel Boateng.com

The Rebirth Campaign for Chanel Boateng

The Rebirth campaign for content creator CB was a multifaceted project that included a teaser video, a photoshoot, a strategic social media rollout, a YouTube video and interview, and the launch of a brand-new website.

With a substantial following of 525k, CB had built her brand as a plus-size family woman. Following weight loss surgery and a divorce, she entered a transformative period in her personal and professional life. This reintroduction was a pivotal moment, requiring a carefully crafted campaign to transition her audience to her new identity. The challenge was to minimize potential follower loss while maximizing impact and maintaining engagement with her core audience.

My creative vision for the campaign was rooted in contrast: **Classy vs. Sexy**. Inspired by the empowered and reborn energy of a "crown queen" persona—akin to Beyoncé—I sought to highlight CB's fun, flirty, and confident spirit, showing her new body with poise and strength.

Applying the "show, don’t tell" principle, the campaign leaned into evocative imagery and subtext, allowing feelings and emotions to shine through rather than relying on overt explanations. Every visual was intentionally selected to speak volumes, portraying empowerment and self-reclamation with striking subtlety. This approach ensured the audience felt her transformation rather than being told about it, creating a deeper and more meaningful connection.

The result was a campaign that successfully celebrated CB's evolution, resonating with her audience while ushering in a bold, fresh chapter for her brand.
The video had the second-highest viewership in the entirety of 2022 on her YouTube channel.

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SELECTED CLIENTS

TRYZENS

ROOTED VISUALS

NUBIAN SKIN

HOLA

FLIEGEN

Amanda Akokhia

Amanda Akokhia Photography

Working with Susanne will be every photographer’s dream come true. She created a very detailed and creative mood board that got me and my team really excited for the shoot. The description was well detailed.
On set, was another level of great energy and vibe. She motivated the team and gave everything the trust to produce their best work.
I highly recommend Susanne and I can’t wait to create with her again.

Ade Hassan

Nubian Skin

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Key Expertise

Digital Marketing

Boost your SEO, social media, email marketing, content marketing, and paid advertising across various platforms.

360 Campaign Management

Maximize ROI with targeted, data-driven paid advertising campaigns.

Brand Strategy

Specialised in developing growth-focused global digital strategies. Engage your audience with compelling, conversion-focused content.

Analytics & Performance

Analyse consumer insights and market trends to uncover opportunities for strategic growth.

Increase in conversion by tapping in to data and building community

Increase authentic reach with strategic and creative content

Achieve

profitability goals by developing and implementing all commercial activities.